*Responsible for supporting marketing initiatives through executing creative development, implementing marketing strategies, building marketing and menu plans, and organizing market communications.
*Effectively manage creative agency, for all Aussie Grill related marketing projects for domestic, franchise and international business partners.
*Develop and maintain a Marketing Portal with support materials for LTOs/Promotions, monthly social media content, guidelines, and toolkits (i.e., grassroots marketing), core menu design updates, retail and merchandising materials, etc.
*Manages administration of product testing process in partnership with Operations Team, including test location selection, training information, and menu development.
*Manage all menu related requests, questions, projects, etc. for Aussie Grill, including detailed knowledge of digital technology (i.e., menu boards) for real time updates and enhancements.
*Support the R&D department with menu materials for new products, platforms, and promotions sourced from domestic and equity partners, including menu descriptions, key insights, and marketing photography.
*Ability to manage marketing budget within structured SOW.
*Maintain brand standards to ensure consistency across all media, as well as with internal business partners. Work with international equity and franchise partners to ensure integrity of Aussie Grill brand.
*Analyze marketing tactics to effectively promote and drive brand advocacy for the Aussie Grill brand domestically, including Local Store Marketing, Direct Mail, Email, Publication Advertisements, etc.
*Develop and implement marketing strategies for Aussie Grill domestic new restaurant openings and sustaining growth with focus on social media and local marketing activities.
*Drive customer advocacy for Aussie Grill domestic while monitoring and responding to customer feedback.
*Manage all social media channels for Aussie Grill domestic
*Work with the Brand President, Director of Operations, and direct support to Director of Marketing.
*Develop comprehensive communications and monthly marketing plan in partnership with Operations and General Manager; Serve as a resource for information, assess and share best practices to continually enhance programs and efforts.
*Tracks and researches fast casual food and beverage trends in the industry among competitors to identify product marketing opportunities/challenges that will allow the brand to differentiate itself and identify new revenue growth opportunities.
*Supervisory responsibilities one for Summer and Fall Intern marketing positions
Yes, one Summer and Fall Marketing Intern(s)
* Number of hours per week: 40 hours per week
* Daily Work Schedule: Mon to Fri 8:30 a.m. to 5:30 p.m.
2 years of experience as an International Marketing Coordinator. Experience to include, 2 years of experience in:
*Responsible for supporting marketing initiatives through executing creative development, implementing marketing strategies, building marketing and menu plans, and organizing market communications with a similar size company in the restaurant or hospitality industry.
*Managing all menu approval process and core menu policies.
*Content creation for monthly social media, guidelines and toolkits, core menu design updates, and retailing materials.