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Bloomin' Brands Inc. is hiring a Loyalty Marketing Manager.

Loyalty Marketing Manager 

Job Category: Digital
Requisition Number: LOYAL37737

BLOOMIN’ BRANDS

Posting Details

  • PostedAugust 25, 2020
  • Full-Time
  • Tampa, FL, USA

Job Details

Description

This role will be responsible for the development of strategies and tactics designed to drive loyalty acquisition and traffic through revenue and growth.  The Loyalty Marketing Manager will work with the internal team to coordinate all loyalty program activity and manage day to day interaction with outside vendors.  The position will lead the implementation of all marketing initiatives supporting customer loyalty communication.

This position is based in our Tampa FL Restaurant Support Center, and local candidates strongly preferred.

ESSENTIAL DUTIES

  • Manages the development of campaign strategies and tactics to drive traffic and sales growth
  • Identify marketing opportunity through customer segments
  • Acts as brand management, maintaining brand equity and brand pillars
  • Liaison with brand marketing teams coordinating email communication calendar planning, creative development, deployment, and reporting on campaigns.
  • Leads digital activity as it related to social media, digital advertising, website content on dine-reards.com and brand websites.
  • Owns maintaining marketing calendar and other reporting documents
  • Leads marketing team in the development of strategic marketing plans.  May include researching competitor marketing, reviewing and summarizing data on potential or existing customers
  • Manages the development of projects that may include working with external vendors
  • Leads strategic marketing team to include but not limited to file development and archiving and budget monitoring

REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications or related field, required

Experience/Skills:

  • Minimum of 2-3 years’ experience in loyalty program management is a must
  • 5+ years in marketing, preferred
  • Extensive lifecycle and channel marketing – campaign management – experience required
  • Digital and personalization is strongly desired
  • Strong leadership skills, with ability to lead in matrix structure
  • Solid judgment with the ability to make sound decisions with little direction
  • Vendor management experience, preferred
  • Project coordination experience, required
  • Strong attention to detail and accuracy, required
  • Proven analytical skills and problem-solving skills, required
  • Proven ability to manage multiple projects in a timely manner, required
  • Deep understanding of lifecycle marketing, required
  • Strong communication skills, required
  • Strong knowledge of Microsoft Excel & PowerPoint
  • Contact strategy development and execution, preferred
  • Experience in reporting/analysis of marketing campaigns and/or loyalty programs, required