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Gerdau is hiring a Marketing Analyst!

 

Marketing Analyst

Date Posted: Mar 15, 2019

Location: Tampa, FL, US

Company: Gerdau

BASIC FUNCTION:

 

The responsibility of this position is to perform market research and analysis to support Gerdau’s marketing and sales processes and practices.  The Marketing Analyst will work closely with the Marketing Manager and others in the sales and marketing department to support projects by developing research plans, assessing research results, and typically offering strategies to the marketing and sales department to help the organization meet its strategic goals; occasionally the Marketing Analyst will manage or deploy a project action plan. The Marketing Analyst will research areas that could include market segmentation, pricing, product and feature trade-offs, brand awareness, positioning, customer value driver satisfaction, and product usage characteristics. Responsible for the collection, analysis and distribution of market data, utilizing numerous internal and external resources as well as identifying and developing new sources of information.

 

 

NATURE AND SCOPE:

 

The Marketing Analyst position increases in scope beyond Marketing Analyst I to include special, non-standard analysis where there is a need to develop a method to research and obtain appropriate data upon which conclusions can be made and action plans developed. A thorough understanding of available data sources is essential as well as the ability to seek out new sources of data. New areas of analysis may be difficult and it is expected the Marketing Analyst would work closely with the Marketing Manager to validate methodology. The Marketing Analyst will frequently work with the Marketing Manager and others in the sales and marketing department to supportdevelopment and improvement projects by developing research plans, assessing research results, and offering potential strategies to help the organization meet its strategic goals.  Research areas could include market segmentation, pricing, product and feature trade-offs, brand awareness, positioning, customer satisfaction, and product usage characteristics all following established GBS methodologies. Typical projects will  include commercial policy review and development, channel strategy review and development, market segment intelligence consolidation and dissemination, customer complaint follow up, new and/or modified product inquiry follow up, administration of customer survey and specific product surveys, planning of trade marketing events, working with econometric models to feed Gerdau’s planning process.

 

SUPERVISORY RESPONSIBILITIES & REPORTING STRUCTURE:

  • Supervises who (level and number):  N/A (none)
  • Reports to:  Marketing Manager

 

PRIMARY DUTIES AND RESPONSIBILITIES:

 

The Marketing Analyst will perform the following duties with management validation:

 

  1. Market Analysis:
    • Execution of established econometric models for market segment forecasting. Occasionally work with the Marketing econometric team to improve and generate new forecasting models.
    • Regular analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s), and where applicable for downstream products.  Output will be regular in frequency and format (clear graphic format that are readily understandable for intended audiences; internal and external depending on circumstance.)
    • Medium (1-3 year) and long term (3-10 year) Market studies
  2. Product & Service Analysis:
    • Monitor the competitive positioning of Gerdau products.
    • Portfolio review (short term profitability and long term viability)
    • Development and improvement of products and services (including downstream value added work)
    • Customer complaint / non-conforming product and service follow up and co-ordination
  3. Commercial Analysis:
    • Customer classification
    • Customer service levels
    • Channel strategy management
    • Commercial policy management
  4. Market Relationship Strategy
    • Monitor relationship matrix
    • Leverage technical sales support
    • Leverage trade marketing resources
    • Monitor customer complaints
    • Administer Customer satisfaction survey

 

QUALIFICATIONS AND EDUCATIONAL REQUIREMENTS:

 

  • Requires a Bachelor’s degree in marketing, business, or a related area
  • Excellent written and verbal communication skills
  • Familiar with statistical analysis and research methodologies, PowerPoint, Word, Excel, online survey tools and syndicated data sources
  • Time management, critical thinking and problem solving skills

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