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IRONMAN is hiring a Marketing Analytics Manager!



Manager, Marketing Analytics

 The Manager, Marketing Analytics role is focused on leveraging data analytics and database management to fuel innovative marketing strategies, drive marketing effectiveness and gain an in-depth understanding of athlete behaviors and trends.  A key goal of this department will be to accelerate the usefulness of data across the business as well as maximizing the affinity, engagement and lifetime value of our Endurance athletes around the world.  Responsibilities include the measurement of marketing effectiveness, data quality and measurement, event performance, athlete life cycle progression and dashboard reporting. Must be able to translate a business question into an actionable report and deliver analytic insights in a clear and concise manner. This position is based at the IRONMAN World Headquarters in Tampa, FL

Key Responsibilities

  • Evangelize, shape and craft the IRONMAN customer data strategy vision, leverage best practices to drive business planning, performance metrics and outcomes and be able to deliver data and information in the right context.
  • Develop testing strategies that support the optimization of omni-channel marketing conversations between IRONMAN and our athletes.
  • Ensure master data management activities are both scalable and flexible in supporting the business needs of a dynamic and fast-growing organization.
  • Collaborate and build consensus with other departments to ensure that customer data strategy efforts are impacting all revenue generating efforts.
  • Present market analysis to cross functional teams to build market knowledge and support development of Marketing plans.
  • Partner with cross-functional teams to become a source of best practices for all stakeholders.

·       Identify opportunities to drive new athlete development across all regions and across all brands.

·       Create and own standardized performance reports across all lines of business (race registration tracking, performance projection, marketing effectiveness).

·       Conduct deep-dive analyses and design analytical initiatives that drive acquisition, engagement and conversion.

·       Serves as the marketing business owner for the marketing analytics systems and maintains an active role in developing the CRM roadmap and other related IT development projects.

·       Experience developing and executing business requirements and use cases around data validation and CRM database improvement projects.

·       Partner with different marketing functions, sales and operations to identify opportunities to drive growth.

Job Requirements
·       Bachelor’s degree from a four-year College or university with a major related to the job function.
·       Three to four years of technical, analytical work experience in a related field.
·       Proven track record of developing effective CRM/Marketing analyses within a related field.
Skills and Knowledge
·       Demonstrated problem solving ability with emphasis on drawing inferences from data.
·       Strong understanding of direct marketing theories and processes, along with fundamental marketing concepts such as segmentation and positioning.
·       Experience using Microsoft Dynamics CRM, Tableau, SQL, Google Analytics, Doubleclick and other similar business intelligence tools.

·       Working knowledge of predictive modeling and statistics a plus.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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