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Vector Solutions is hiring a Marketing Director!

Marketing Director

Job Location: US-FL-Tampa
ID: 2019-1059
Category: Marketing
Type: Regular Full-Time

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Overview

At Vector Solutions, it is our distinct privilege to serve the everyday heroes who serve others – the engineers who keep our buildings safe, the manufacturers who make the products we use every day, the first responders who protect us, and the educators who take care of our children. Through our award-winning online education, safety compliance, and performance optimization solutions, our mission is to change the world by saving lives, inspiring professionals, and elevating performance.

Our extended Vector Solutions family has grown and evolved tremendously over the past 20 years, and we have no intentions of slowing down. Our creativity and drive have taken us from a handful of employees in Tampa, Florida to more than 400 team members all over the country. We believe in fostering a positive workplace culture that attracts talent, drives engagement, increases performance, and invests in employees’ happiness and satisfaction.

So, if you’re innovative, passionate about what you do, and driven by the need to push boundaries in order to serve the everyday heroes that serve all of us, then search for your forever career with us at Vector Solutions.

Vector Solutions is looking for a Marketing Director to lead the marketing efforts inside our Commercial Business Unit. The Commercial Marketing Director will be a strong, strategic leader who is ready to roll up their sleeves and execute. This role will manage a field marketing team focused on driving incremental Annualized Contract Value (ACV) by articulating the Vector Solutions value proposition and product portfolio to highly targeted industries in the Engineering and Industrial sectors. Utilizing digital, brand, and operations resources inside Vector, the field marketing team will develop strategies and lead generation campaigns to attract new logos, expand or retain customers, and launch new products, features and functionality.

Responsibilities

  • Work closely with Commercial leader to identify and drive KPIs to drive growth. Other key stakeholders to ensure success will include SDR and Industrial/AEC sales leaders.
  • Define and execute a marketing strategy to drive customer growth and revenue for the Commercial Business Unit
  • Define and direct ROI-based marketing programs for demand creation and lead generation through web, email, advertising, event, social, and other channels
  • Partner closely with Corporate Digital, Brand and Operations functions to execute on strategy, optimize results, and refine program
  • Ensure sales team is armed with engaging and impactful marketing materials (fliers, brochures, email templates, proposals, etc.)
  • Identify industry-specific advertising, thought leadership and tradeshow/event opportunities for lead generation and brand awareness in our Commercial sectors
  • Develop and execute overall eCommerce marketing strategy to drive fast-paced and ongoing growth in subscription revenue to individuals
  • Direct content marketing strategy and build editorial calendars
  • Interface with marketing operations for lead tracking and management and development of tools
  • Develop and manage a marketing budget and successfully execute against defined metrics
  • Maintain deep understanding of industry verticals, and manage buyer and influencer personas

Qualifications

  • A Bachelor’s Degree in Marketing or related field
  • 10+ years of experience planning and executing B2B and B2C marketing programs
  • Proven track record of success in a senior marketing roleStrong project management and communication skills
  • Experience marketing within various industrial manufacturing sectors or engineering industry a plus
  • A willingness to be a hands-on producer when necessary
  • Self-motivated, pays careful attention to detail, has exceptional organizational skills, can multi-task, and prefers to work in a fast-paced environment

Benefits:

  • Medical, dental and vision coverage
  • 401(k) matching
  • Generous paid time off
  • 10 paid holidays
  • Tuition reimbursement
  • Company social events
  • Opportunties for philanthropic involvement
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