Copywriter Global Marketing Strategic Content

Marketing/Advertising/PR

3519BR

Job description

This position will be responsible for the overall copywriting needed to support the Global Marketing team. This role will translate content strategies and global initiatives into compelling copy. Working closely with the Executive team, Operations, Sales, Global Marketing and others to develop a full range of content assets that educate, inform and communicate the value of SYKES’ offerings to target audiences (employees, clients, investors and community).

Required qualifications, skills and experience

• Assist in a collaborative effort to create a unified content go-to-market strategy
• Collaborate with and build influential relationships with internal teams, delivering valuable insights and learnings to inform value propositions and future innovation     
• Apply new, innovative ideas and creative ways to tell stories through content     
• Ensure all content is on-brand and is consistent in quality and tone of voice
• Identify, research and schedule content topics to position SYKES as a thought- and market-leading company with target audiences
• Create clear, concise, persuasive, articulate blogs, articles, white papers, biographies, campaign emails and webinar scripts for marketing collateral, PR support, and internal and external communication channels
• Create technical copy and product details for upfront proposals
• Create content pieces, including repurposing and updating content for other digital and non-digital channels
• Develop case studies, collaterals, competency documents, brochures, etc.
• Collaborate with Marketing and Sales to enhance our position as thought leaders

• Configure and work with marketing automation platforms
• Assist in content-creation templates, style guide updates and branding messaging

Desired qualifications, skills and experience

EDUCATION and/or EXPERIENCE:
BA or BS degree in Marketing, Communications, Journalism or other related field and six (6) plus years professional experience and prior experience in the customer care call center industry highly desired; or any equivalent combination of related training/education and experience required.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrable experience with B2B content creation, personas, content creation, social media marketing and use of business intelligence tools
• Strong knowledge of copywriting best practices
• Exceptional grammar skills, with high familiarity of AP Style Manual
• Most possess strong organization and project management skills; strong capability in the Microsoft Office suite
• Ability to balance need for creativity with a data-driven approach to measuring impact and success   

Ø  Established track record in creating successful marketing content from inception to finish 

• Must have ability to work under pressure, and manage multiple tasks with tight deadlines
• Ability to protect sensitive and company-confidential information
• Excellent written and oral communication skills
• Proficient in data analysis, building relational datasets and reports
• Willingness to learn and thrive in a fast-paced environment

Innovative thinker and problem-solver with interest in digital trends and marketing

Site: Tampa

Address: 400 North Ashley Drive

City: Tampa

State/Province: Florida

Zip/Postal Code: 33602

Country: United States

Travel required: None

About SYKES

SYKES Enterprise services support the worldwide delivery of quality customer care from our call centers and our large home-based workforce. Our high-performance team manages a challenging array of cloud, web- and- mobile based solutions that integrate a dispersed workforce and multiple clients. Information security, network administration and software development are part of our comprehensive global portfolio. IT professionals with a passion for challenging and meaningful work in a fast-paced industry will find a home and a rewarding career here.

EEO statement

COMMITMENT TO ETHICS AND EQUAL EMPLOYMENT OPPORTUNITY: Sykes Enterprises, Incorporated is firmly committed to conducting business in compliance with the letter and spirit of the law and other accepted standards of business conduct as reflected in the company’s policies. SYKES is proud to be an equal employment opportunity employer. SYKES is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, national origin, ancestry, citizenship, disability/handicap, marital status, veteran status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. EEO.

Hiring Group: Corporate

Workplace Type: Remote

Job Expires: 08-Apr-2021